There was a time when rock musicians were downright fundamentalist in their belief that their music should never become the theme song shill to a commercial interest. Well, a lot has changed in the past decade and a half. A generation weaned on the underground scene have taken over the creative departments at ad agencies, and they’ve asserted their indie tastes at a time when it’s harder than ever for bands to break out on terrestrial radio. Nowadays, a band that’s blog-hyped today could find themselves in a commercial for Outback Steakhouse tomorrow. And guess what: the world didn’t end as a result.
Still, there are limits. And one has to think that there are special places in Hell reserved for bands that do what Future 86 has done.* Click on the link and prepare yourself—you are likely to feel a strong pang of embarrassment on their behalf.
*Then again, who knows, maybe “I Want It All” really comes across in an intimate club setting, you know, played acoustically.