Friday, June 29, 2007

Some Of Your Friends May Already Be This Fucked.

There was a time when rock musicians were downright fundamentalist in their belief that their music should never become the theme song shill to a commercial interest. Well, a lot has changed in the past decade and a half. A generation weaned on the underground scene have taken over the creative departments at ad agencies, and they’ve asserted their indie tastes at a time when it’s harder than ever for bands to break out on terrestrial radio. Nowadays, a band that’s blog-hyped today could find themselves in a commercial for Outback Steakhouse tomorrow. And guess what: the world didn’t end as a result.

Still, there are limits. And one has to think that there are special places in Hell reserved for bands that do what Future 86 has done.* Click on the link and prepare yourself—you are likely to feel a strong pang of embarrassment on their behalf.

*Then again, who knows, maybe “I Want It All” really comes across in an intimate club setting, you know, played acoustically.


Anonymous said...

Oh. My. God.

Nate said...

Lets see . . . they're a no-name, fairly mediocre "party" band playing crappy bar gigs in the NY/NJ/CT market and they get a call from the biggest cable company in the area. Not only does the company want to pay the band to license its 3-year-old song for a 3-state ad campaign, but they're willing to pay the band to actually appear in the commercial if they'll record a cheezed-up version of the song (which probably means significantly better royalty payments). The ad will, in all likelihood, be played incessantly on said cable service and thus bring the image and the name of the band, as well as a modified version of what's probably their best song, to literally millions of people they otherwise would never have reached, increasing the probability that they'll find some way to break through to the "next level" (whatever that is).

Is it a little embarassing? Is it some sort of violation against that famous intangible "artistic integrity"? Maybe, but it's getting them A LOT broader exposure (even through condescending blog posts like this one) and probably doing a lot more for their bank accounts than gigs wherethey have to share the stage with a hot lingerie contest. I don't think they'll end up regretting their decision.

blog prince said...

Great googily moogily.

Reid said...

Oh man, I totally remember that Maximum Rock and Roll issue. That was a triumph of East Bay preachiness, from the photo of the guy pointing a pistol in his mouth on the cover to the creepy octopus image of the five "majors".

I swear that 'zine messed up my head for years, even after my subscription ran out.