Tuesday, January 29, 2008

Still Tippin'

Guess what, Malcolm Gladwell? Turns out you can suck it! Why? Well, according to a recent article in Fast Company, the whole premise of The Tipping Point is, like, totally busted or whatevs.

According to some guy named Duncan Watts one of Gladwell's foundational ideas - Influentials theory - is a crock. "It just doesn't work" Watts says, "A rare bunch of cool people just don't have that power. And when you test the way marketers say the world works, it falls apart. There's no there there."

Sounds like an interesting idea! All we need now is some early adopters out there to make with the early adopting and push this meme into the mainstream thought. That way, a critical mass can form behind this perspective and we can finally look at both sides of this issue and with one voice, at last, speak loudly and firmly, "OMG, FUCK OFF ALREADY, NERDS! CHRIST!"

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