Thursday, December 11, 2008

Hot Housewives...for Science!

You gotta feel for the cover layout artist for German science journal Max Planck Forschung. All the dude needs to do is find a nice patch of stately looking Chinese text to make the cover of the latest issue. You find something that looks perfect and you run it and the cover looks great. And then you find out that what you've slapped on you science journal is actually the text from a flyer advertising a brothel.

There were red faces on the editorial board of one of Germany's top scientific institutions, the Max Planck Institute, after it ran the text of a handbill for a Macau strip club on the front page of its latest journal. Editors had hoped to find an elegant Chinese poem to grace the cover of a special issue, focusing on China, of the MaxPlanckForschung journal, but instead of poetry they ran a text effectively proclaiming "Hot Housewives in action!" on the front of the third-quarter edition. Their "enchanting and coquettish performance" was highly recommended.

The use of traditional Chinese characters and references to "the northern mainland" seem to indicate the text comes from Hong Kong or Macau, and it promises burlesque acts by pretty-as-jade housewives with hot bodies for the daytime visitor.

According to reports, the magazine had consulted a "German sinologist" who is now saying that he missed the "deeper levels of meaning" in the text. I have a feeling that "German sinologist" is something you tell people you can do when you need a job in a down economy, figuring, "When the hell is this ever going to come back to haunt me?"

Anyway it's a pretty great cover, but this is still my favorite.

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