Just 29 percent of people with lots of money to spend say they enjoy being recognized as wealthy, down 6 percent from a year ago, a survey showed on Wednesday.
The poll by American Express Publishing and Harrison Group questioned more than 1,500 people in the first quarter of this year with discretionary annual incomes of at least $100,000 and up to $5 million.
Cara David, an executive with American Express Publishing, said wealthy people may not want to be viewed as insensitive to hardship around them.
"People don't want to be called out, they don't want to be seen," she said. "Most people in this group know somebody -- either family, relatives or friends who have suffered because of this economic downturn."
And that's This Day In Exquisite Hardship.