Yeah, I saw that study, and thought, "Wow! Eight percent? Banner year, in other words."
That's why I always thought that old Cole Field House tradition -- you know the one, where Maryland fans hold up newspapers when the opposing team's lineups are announced? -- was a particular bit of poor sportsmanship. Obviously, it's disrespectful of Maryland's opponents. But it also sends a clear message to Maryland players. That message: "Ha, ha! None of you dumb motherfuckers know what this thing is!"
That's okay, though, newspapers are dying!